Continuous feedback has been proven to exhibit the ability to increase conservation behavior. Public recognition of good conservation behavior can also help promote awareness. However, decreasing energy consumption does not always alter attitudes toward conservation.
In 1984 Psychologist Richard Katsev and his team monitored electricity usage of various experimental groups and then conducted a three month observation stage. In this experiment, groups were given a combination of motivators including commitment, questionnaire and incentive. The study revealed that commitment to conserve is more successful than monetary incentives.
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